Established in 1981 and based in the hilltop town of Asolo (Treviso), a place of worldwide renown for creativity, Replay has been the synonym for the highest standards in the denim sector for more than 30 years.
Since its foundation, Replay has developed, and stuck to, its key strategy: product vision, expansion into new markets and increasing control of the distribution network. 

Innovative flair, characteristic Italian design and the superb quality of its products, have always been three cornerstones of Replay’s philosophy. In addition to distinctive skill and expertise, this has made Replay a major player in international denim styling and production.
The combination of vast experience and advanced know-how, alongside an extensive search for distinctive style using sophisticated techniques, constitutes the intrinsic value of its garments, and thus, much of the Replay’s investment is focused on stylistic and technological research into materials.

Trading under the brands REPLAY, REPLAY&SONS, and WE ARE REPLAY, Replay promotes and distributes casual wear, accessories and footwear for men, women and children. Brand extension projects, including eyewear and the Replay Perfume lines, are entrusted to licence partners.


The crcl starts with the best Italian yarn.

The CRCL knitwear collection is a luxury contemporary collection. It has been developed with top quality yarn from the range of Biella in Italy by Südwolle.
The yarn has been produced in an ecologically friendly way and guarantees a luxurious soft touch and unique comfort, has no shrinkage and is wearable all year.
The perfect imperfection of natural yarns gives merino, cashmere, silk and linen their unique character and handfeel.


Transforming essential men’s clothing into an object of desire. An attractive, fresh, contemporary style to wear every day from morning to evening, perfect for any occasion.
Four.Ten Industry is a cutting-edge brand that reinvents essential menswear classics with great creative flair that is irreverent and contemporary. A unique concept that appeals to men who live in the moment with audacity and courage.
Practical and innovative outfits that revolutionize the fashion-sporty look, creating a casual, determined style: trousers, jeans and outerwear, all made in Italy, a guarantee of high quality and sophistication.